The new Byron Bay: Why Aussies in the know are flocking to this town (2024)

Travellers are ditching the likes of Byron Bay and Nimbin to explore a re-vamped rural town in the Sunshine Coast Hinterland.

Eumundi, known for its free-spirited locals, breathtaking surrounds and famous bi-weekly farmer's markets, is just 25 minutes south-west of Noosa Beach and a 20 minute drive from the Sunshine Coast airport.

The sleepy town is in the middle of a major transformation affectionately dubbed 'NEWmundi' by locals, with the famed Imperial Hotel undergoing a massive upgrade, a slick new brewery offering and an uber-cool boutique hotel opening in the centre of town.

The famous markets remain the same but but the rest of the town is rocking a new vibe, albeit in a heritage way.

These are the 'must-see' spots to experience in the historic gem as more exciting projects prepare to open in 2025.

Eumundi, known for its free-spirited locals, breathtaking surrounds and famous bi-weekly farmer's markets, is just 25 minutes south of Noosa

The hidden Tea Tree Bay is a mere 20-minute drive from Eumundi, giving those who visit the best of both worlds

HOLA

Eumundi's village is known for its talented creatives, performers, vendors and musicians - each of them responsible for putting the farmer's markets on the map.

The town's newest boutique accommodation, HOLA, has paid homage to these roots with the hideaway showcasing local art for sale in each of its 15 rooms.

HOLA, which stands for House of Local Art, is nestled behind the iconic Imperial Hotel and everything - from the paintings to the handmade basins and crafty 'do not disturb' signs - encompasses the laidback, cool spirit of the town.

HOLA, which stands for House of Local Art, is nestled behind the iconic Imperial Hotel

Alleyways that sit on either side of the entrance are plastered with local art and quirky murals

It sits right across the road from the enormous markets so if you're checking in on the Saturday you'll have a parking spot ready to go before you explore the seemingly endless market stalls.

No two rooms are the same at HOLA and each isfurnished with authentic timber furniture, natural linen, bamboo and cotton throws. They sit on either side of a lush tropical courtyard with a hidden entrance off the main street.

Rooms start at $260 a night and range from the cosy Studio Room to the Gallery Suite and luxurious Hinterland Room withpanoramic windows, feature planter boxes and extensive local art.

You can view the impressive artist gallery here.

The luxurious Hinterland Room features panoramic windows, feature planter boxes and extensive local art which can be purchased upon checkout

Imperial Hotel and Brewery

It's hard not to be drawn into this humming hot spot when you hear the unbelievable talent from local musicians echoing through the streets.

The Imperial Pub has live music every weekend, boasts a chic gin distillery out the front and a buzzing beer garden with plenty of greenery and sunshine out the back.

While it offers traditional lagers, the addition of the Eumundi Brewery now means you have access to some seriously tasty onsite handcrafted brews.

The pub is the cornerstone of the town and has been welcoming locals and tourists since its opening in 1911.

Pub classics on the menu include chicken schnitzel, bangers and mash, grain fed eye fillet and arguably the best crumbed calamari in the hinterland.

It's hard not to be drawn into this humming hot spot when you hear the unbelievable talent from local musicians echoing through the streets

Matso's

One of the Sunshine Coast's most historic pubs is now home to Matso's, adding to the region's reputation as the craft beer capital of Australia.

Sat behind Joe's Waterhole, which dates back to the 1890s when it was the Commercial Hotel, lies a hospitality oasis witha brewery, a variety of bars and restaurants, outside dining, children's play area and live music.

Since opening in December, 2023, Matso's has already developed a loyal clientele who rave about the brewery's creative beer offerings, energetic and knowledgeable staff and its world-famous ginger beer.

One of the Sunshine Coast's most historic pubs is now home to Matso's, adding to the region's reputation as the craft beer capital of Australia

Matso's started life as Australia's most remote brewery in Broome, WA and it has seen enormous success after developing Australia's first ever alcoholic ginger beer.

Despite now being stocked in bottleshops across the country, it remains an Australian-owned business and three generations of family still live in Broome who are often seen at Matso's after work.

Stand-out menu items include the woodfired pizzas, pork belly rolls, togarashi squid, lobster rolls and beer battered fish and chips.

If you opt out of the $18 paddle tasting, must-try beers include the chilli and lime ginger beer, mango beer and the nightlife vodka, mint, lime and ginger beer.

If you opt out of the $18 paddle tasting, must-try beers include the chilli and lime ginger beer, mango beer and the nightlife vodka, mint, lime and ginger beer

Alfresco's Garden Cafe

This is the definition of a hidden gem.

You only have to look at the glowing reviews of this tasty hub to know it's a winner, with locals desperate to keep it as their 'best kept secret'.

Opened at the end of 2021 by owner and chef, Dennis, Alfresco's Garden Cafeis nestled in a lush garden next door to kev n' kens pots on the outskirts of Eumundi village.

You only have to look at the glowing reviews of this tasty hub to know it's a winner, with locals desperate to keep it as their 'best kept secret'

While it's famed for its Mediterranean breakfasts, the venue transforms into a restaurant and pub in the afternoon with live music and a great schedule of local artists and performers.

The humble spot captures the easy-breezy Eumundi vibe, with staff welcoming you like family and serving up some of the heartiest, flavour-packed meals in the region.

Highlights include the Big Mediterranean Breakfast with homemade herbed foccacia, the Spanish Bean Breakfast with chilli and chorizo and the Slow Cooked Lamb Open Sandwich.

They sum it up for themselves in their motto: 'Good food, done well, every time.'

Highlights include the Big Mediterranean Breakfast with homemade herbed focaccia, the Spanish Bean Breakfast with chilli and chorizo and the Slow Cooked Lamb Open Sandwich

Eumundi Markets

You can't mention Eumundi without singing the praises of the markets.

Starting as an artisans' market in 1979, The Eumundi Markets is now one of the biggest art and craft markets in Australia with more than one million visitors a year.

Open on Wednesdays and Saturdays, visitors can explore endless stalls ofhandmade or home-grown produce and products and enjoy bustling vendors, visitors and entertainers.

Deigned to hero local talent, those who enter will be treated to original artworks, sculptures, furniture, homewares, skincare and fashion and jewellery.

In classic market fashion there's also fortune telling and massages on offer, as well as an epic food section with laksa, calamari, Thai, paella, coffee, gnocchi chocolate, pastries and cakes, old fashioned lemonade, locally made cheeses and yoghurts and freshly baked bread.

Starting as an artisans' market in 1979, The Eumundi Markets is now one of the biggest art and craft markets in Australia with more than one million visitors a year

By night the vendors disappear and the venue transforms into a peaceful, fairy-lit space.Once the visitors go home the town returns to its sleepy self and those left file into the cosy pubs

Read More See why this heavenly beachside suburb is being hailed as the 'new Noosa'

The Doonan

Sitting on a mega two hectares of land, The Doonan brings some serious flair to the area withbuzzing bars, beer gardens and indoor/outdoor dining areas.

Boasting a pizzeria, ice creamery, cellar door and even an outdoor playground for the kids, this stunning spot is the perfect way to wile away a Sunday afternoon.

Those who visit are invited to take a seat on the alfresco area sporting green surrounded by white tassel brollies, brick archways, suspended ferns and fairy lights while tasting some of the best food on offer in Queensland.

They also put on a Sunday roast every third Sunday of the month with tender meats and flavourful sides.

While The Doonan is technically in the Noosa Hinterland, it's just seven minutes from Eumundi and locals on both sides like to claim it as their own.

You can't blame them.

Sitting on a mega two hectares of land, The Doonan brings some serious flair to the area with buzzing bars, beer gardens and indoor/outdoor dining areas

Boasting a pizzeria, ice creamery, cellar door and even an outdoor playground for the kids, this stunning spot is the perfect way to wile away a Sunday afternoon

The secret spots on the Sunshine Coast that locals adore

Noosa Eco Retreat

Stay in one of six spacious eco-luxe Yurts, located on 100 private acres and limited to only 12 adult guests at any one time. Choose the Mountain View Yurt or the Beauty Spot Yurt, both self-contained, with views of the iconic Mount Cooroora.

Yandina Station

Vintage beauty at its best, Yandina Station is a luxurious country estate surrounded by open spaces and spectacular views. The Station was established in 1853 and still operates as a working cattle farm and home to the Bando Brahaman stud. It is the oldest cattle property on the Sunshine Coast and the oldest continuously lived in dwelling in the region. Yandina Station is a short drive to Coolum and Noosa.

Amrita Park Meadery

Australia's first meadery is tucked in a magical landscape just outside the town of Kin Kin. Once there you can taste at the cellar door or join a tour.

Pomona Distilling Co.

A distillery in the heart of country village Pomona, the heritage feel building boasts a outdoor area with table and chairs, perfect for a sunny afternoon tipple in the countryside.

Spirit House Restaurant & Cooking School

Dine amongst tropical gardens and watch the water dragons, ducks and turtles come out to play at sunset. Spirit House menu encourages a shared dining experience so that each diner may experience a variety of exotic flavours.

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The new Byron Bay: Why Aussies in the know are flocking to this town (2024)

FAQs

The new Byron Bay: Why Aussies in the know are flocking to this town? ›

The new Byron Bay: Why Aussies in the know are flocking to this newly re-vamped Queensland town known for its effortlessly cool, sleepy vibe. Travellers are ditching the likes of Byron Bay and Nimbin to explore a re-vamped rural town in the Sunshine Coast Hinterland.

What's so special about Byron Bay? ›

Byron Bay is a coastal town located on the far-north coast of NSW, Australia. Home to Australia's most easterly point and the iconic Cape Byron lighthouse, the region is known for its spectacular beaches, unique shopping and dining experiences, world-class festivals, and vibrant community spirit.

Which town is the new Byron Bay? ›

Overall, Yamba's transition into a top tourist destination has been a result of its natural beauty, strategic development, effective marketing, and community involvement. Some even call it the new Byron Bay.

What do people think of Byron Bay? ›

A mecca of sand, sun and serenity, this New South Wales beach town is a coastal paradise. Look back a few decades and Byron Bay was known for its alternative culture, easygoing surfers and off-the-grid hippies. Now, Byron may be a bit more refined, but it's no less beautiful.

How has Byron Bay changed? ›

Byron morphed from an “industrial” town to one where service and lifestyle businesses became important. Its demographics began to change quickly. Byron Bay is now in its “recovery times” evolving into an area and town built around tourism, horticulture, conservation and lifestyle businesses.

Why do people go barefoot in Byron Bay? ›

Shoes are optional

Good news for your suitcase if you're planning on taking a vacay to Byron Bay; around 50% of people in the town don't wear shoes. It's all part of the laid back way of living there. Of course, if you're not comfortable with this, you can still wear your favourite flip flops or sandals.

Is Byron Bay an expensive place to live? ›

“With a population of just 34,500 people and a median house price of $987,500, Australia's most expensive city is Byron Bay in Northern New South Wales,” Mr Pressley said. “Byron's median house price increased by a whopping 64 per cent over the past five years, propelling it to the top of the national table.

What hippie town is close to Byron Bay? ›

Nimbin is known for its environmental initiatives, including sustainability and permaculture, cannabis counter-culture, grassroots political initiatives, and the practice of alternative social philosophies. Nimbin is also known for its stunning hinterland backdrop.

Why is it called Byron Bay? ›

The Bundjalung nation of the Arakwal Australian Aboriginal people had been living along the coast of Byron Bay for more than 20,000 years when the cape was encountered in 1770 by Capt. James Cook, who named it for Commodore (later Admiral) John Byron, grandfather of the poet Lord Byron.

What town is similar to Byron Bay? ›

Brunswick Heads, NSW

Also located a short distance north from Byron Bay, Brunswick Heads is a stunning coastal town alternative. Set against the backdrop of the Brunswick River, it offers a blend of beautiful beaches, charming cafes, and the all-important relaxed atmosphere of the North Coast of New South Wales.

Why is Byron so famous? ›

Lord Byron was a British Romantic poet and satirist whose poetry and personality captured the imagination of Europe. Although made famous by the autobiographical poem Childe Harold's Pilgrimage (1812–18)—and his many love affairs—he is perhaps better known today for the satiric realism of Don Juan (1819–24).

Why is Byron so expensive? ›

Byron Bay's soaring popularity as a playground for the rich, famous and sea-changers has pushed its house prices to record levels - and into the $3 million club.

Is Byron a Democrat or Republican? ›

2022
PartyCandidate
RepublicanByron Donalds
DemocraticCindy Banyai
IndependentPatrick Post (write-in)
Total votes

Why are people leaving Byron Bay? ›

The area had become a haven for the stars during Covid, with many locals driven out of the region due to the extreme prices – a phenomenon that had become known as the “Hemsworth effect”, which James Weir's book of the same name had made popular, Realestate.com.au reported.

Why is Byron Bay so famous? ›

At Cape Byron, the most eastern point of Australia, lies the famous Byron Bay Lighthouse, one of the most powerful working lighthouses in Australia. Captain Cook named Cape Byron after John Byron, grandfather of the famous poet. The Lighthouse, being the most easterly spot in Australia is also the earliest sunrise.

Why do people want to live in Byron Bay? ›

Once a functioning timber port, Byron Bay is now known for its stunning beaches, excellent dining experiences, iconic Australian brands, world-famous festivals, and of course its laid-back culture.

Why does everyone love Byron Bay? ›

Byron Bay is a place that nature has been kind to. Gifted with timber, gold, world-class surf breaks, and mild temperatures. Coastal utopia where the sea doesn't drop below a comfortable 18 degrees. Steeped in history, this Northern NSW town personifies hedonism and escapism.

What attracts people to Byron Bay? ›

Byron Bay has many beautiful beaches and is famous for its surf breaks and its stunning coastal scenery. The town is also known for its location at Australia's most easterly point and for the Cape Byron lighthouse.

Do celebrities live in Byron Bay? ›

Chris Hemsworth and his wife, Elsa Pataky, currently call their $20 million Byron Bay mansion home.

When did Byron Bay become so popular? ›

The two decades 1976 to 1996 were the “great growth” years. The number of residents in the Shire jumped 14,643 or 113% while the population of the expanded Byron Bay town catapulted 213%; from 2,764 to 8,658. In those twenty years the demographics of the Byron Bay underwent fundamental change.

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